Dr. Tony Alessandra: Get More Sales and a Bigger Team by Knowing This One Thing

todayNovember 1, 2021

share close

About Dr. Tony Alessandra: He helps companies turn prospects into promoters. He is two speakers in one… a professor and a performer, or as one client put it – he delivers college-level lectures in a comedy store format. Dr. Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively affect their relationships with prospects, customers and co-workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out-market, out-sell and out-service the competition.

Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.

Tony is CEO of Assessments 24×7 LLC, a company that offers a variety of online assessments, including the widely used DISC profile, the Hartman HVP, Motivators (Values/PIAV) assessment, and several 360º effectiveness assessments.

He is also a prolific author with 30 books translated into over 50 foreign language editions, including the newly revised, best-selling The NEW Art of Managing People; Charisma; The Platinum Rule; Collaborative Selling; and Communicating at Work.

He is featured in over 100 audio/video programs and films, including DISC Relationship Strategies; The Dynamics of Effective Listening; and Gaining the EDGE in Competitive Selling. He is also the originator of the internationally recognized behavioral style assessment tool – The Platinum Rule®.

Dr. Alessandra was inducted into the NSA Speakers Hall of Fame in 1985.  In 2009, he was inducted as one of the “Legends of the Speaking Profession;” in 2010-2014, he was selected 5 times as one of the Speakers.com Top 5 Sales/ Marketing/ Customer Service Speakers by Speaking.com; in 2010, Tony was elected into the inaugural class of the Top Sales World Sales Hall of Fame; in 2012,  he was voted one of the Top 50 Sales & Marketing Influencers; and also in 2012, Dr. Tony was voted the #1 World’s Top Communication Guru.

Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” Tony’s polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.

In this episode, Jennie and Dr. Tony discuss:

  • The History of DISC
  • DISC Personalities and combinations
  • Using the DISC personality profile in business
  • How to quickly discern a person’s DISC personality

Key Takeaways:

  • There are four personalities, Dominance, Influence, Steadiness, and Conscientiousness-
    • D means Dominance, driver, director – their key desire is results, they want it done and they want it done now. 
    • I means Influence, they are more interactive, more socializing and more outgoing – their key desire is visibility, and they have the talent of persuading others. 
    • S, meaning Steadiness, are people that are more supportive, relater, amiable people – their key desire is close, personal relationships. They are the “glue” of the team. 
    • Conscientious people are thinkers, their key desire is order, accuracy, precision and perfection.
  • People are never just purely one personality, there’s at least one more since people are very complex. However, there is one personality that’s more dominant than the others. 
  • DISC won’t only help you and your team know each other’s strengths and weaknesses, but it can also be used to communicate and interact with your clients more effectively.
  • To know a person’s DISC personality –  give people two simple either/or decisions, see if they exhibit a more open or guarded behavior and direct or indirect behavior. 

“The beauty of DISC is that it… makes us better managers, builds a team cohesion because if I could know who’s what style, what the do’s and don’ts of communication could be, what their strengths and struggles may be – it makes our interaction so much more productive.” — Dr. Tony Alessandra


YouTube playlist link mentioned in the episode:



Free Communication Coach link mentioned in episode:



To take the DISC with Jennie at a discounted rate go to 


And use coupon code BDSMDISC to get $50 off full price

Connect with Dr. Tony Alessandra:

Twitter: https://twitter.com/TonyAlessandra 

Facebook: https://www.facebook.com/Assessments247 

Instagram: https://instagram.com/tonyalessandra/ 

Website: https://alessandra.com/ 

YouTube: http://www.youtube.com/user/TonyAlessandra 

LinkedIn: https://www.linkedin.com/in/tonyalessandra/

 Blog: http://www.assessments24x7.com/blog


Twitter: https://twitter.com/jenniebpl

Facebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/

Instagram: https://www.instagram.com/badassdirectsalesmastery/

Website: https://badassdirectsalesmastery.com/

 Show: https://badassdirectsalesmastery.com/blog/

Email: jennie@badassdirectsalesmastery.com


Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

Written by:

Previous post

Kimberly Weitkamp – Why You Need Email Marketing

About Kimberly Weitkamp: She is a Conversion Copywriter, Marketing Strategist and Podcaster. As the creator of The Audience Converter Method and the host of The Audience Converter Podcast for community leaders, she helps community leaders, coaches, and course creators convert their audience from strangers to loyal fans. Kimberly works with her clients to put the right message in front of the right person at the right time, especially, in emails. She loves talking marketing, travel, and all things sci-fi.  In this […]

todayOctober 25, 2021

Share Away!

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on tumblr
Share on email