Andrew Gibson: What’s Your U.R.P.?

todayMarch 1, 2021

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About Andrew Gibson: Andrew is driven to help people make great choices in life, pursue their passions, and notice happiness. He wants to help people make a life, not just a living. He has written two books and spends his time helping start-up and small businesses, charities, and nonprofits to make a sustainable income. He’s proud to have helped thousands of people over his many years as a coach and now author and hopes to help many thousands more.       

In this episode, Jennie and Andrew discuss:

  • Unique Referral Point (URP)
  • Gaining credibility by helping to solve people’s problems.
  • How to successfully generate referrals.
  • Specializing in an area of shared interest. 

Key Takeaways:

  • Define the set of customers that you want to help and serve.
  • Your customers will refer you to others when you make a difference for them.
  • Think less about what you do and more about the customers and clients that you help and how you help them, leverage that into more refferals.
  • If someone tries to tell you what to do, you usually will not listen or cooperate with them. Think about that when you are making sales.  


“Nobody likes being sold to.” —  Andrew Gibson


Connect with Andrew Gibson:







Book: What’s Your URP

30-minute Zoom Meeting: 










Show notes by Podcastologist: Kristen Braun

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

Written by: System Administrator

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